Product strategist exploring how real products are built—across tech, industry and services. Blending systems thinking, human insight and paradoxes from the field to shape better decisions and better products.
Speed can push a loan out the door, but it cannot repair a journey drawn on the wrong map. In digital lending, automation is only half the story. The other half is seeing the flow through the customer’s eyes and redesigning the road, not just the engine.
Behind a quiet workshop in Bucharest lies a powerful lesson: products aren’t just made by systems, they’re shaped by the people, lives, and intentions behind them.
Exploring the invisible human history encoded in algorithms.
Almost two years ago, I started digging into a strip of soil everyone said could grow nothing but weeds and old roots. When I added sensors and asked AI to help me listen, the ground revealed its own logic, neither failing nor thriving, just slowly deciding whether to trust a human again.
I got the feeling that in the rush to digitise everything, we became obsessed with a single metric: “Zero-Touch.
Ownership feels empowering until it becomes a weight. The real work of a Product Owner is learning when to hold the vision and when to let the team carry it with you. Success is never built alone.
There was a time when banking meant trust. Then convenience. Now, it’s all about context.
